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Where luxury is moving next

Internal migration is reshaping the property map

  • 17th Aug 2025
C7 Internal Migration

INTERNAL MIGRATION

Beyond the city: regional markets redefining premium property

Regional lifestyle hubs are emerging as New Zealand’s new premium frontiers. Defined by space, value and a different pace of life than metropolitan postcodes, Selwyn, Nelson-Tasman and the Waikato are attracting affluent buyers and reshaping the country’s premium property map.

Selwyn in Canterbury, Nelson-Tasman and areas of the Waikato have been identified as emerging premium property hotspots, with an increase in property sales over $2 million.

The increase is likely attributed to internal migration to these regions, as affluent Kiwi buyers relocate for lifestyle, space and quality new builds.

New Zealand Sotheby’s International Realty managing director Mark Harris says buyers are looking to these regions as they seek more in a property; whether it’s more land, more features or a larger home.

“Many buyers at the moment are less focused on the postcode and more interested in the features of a property,” he says.

“What you pay for a villa in Grey Lynn might buy you a lifestyle block with a swimming pool in Selwyn. With the digitisation of the workspace, lowering interest rates and better roads and transport – particularly in Canterbury and the Waikato in relation to city and airport accessibility – it’s never been easier for Kiwis to relocate.”

722B Bruntwood Road TamahereDistinctive design: 722b Bruntwood Road, Tamahere, Hamilton, Waikato

In Selwyn, the population has grown by 19,381 internal relocators between 2018-2024, driving a 44% rise in median property prices to nearly $800,000 and a significant increase in homes selling above $2 million – a price point rarely seen there just a few years ago. In comparison, just seven homes sold for over $2 million in 2018, yet in 2024 there were 44 sales over $2 million – an increase of more than 500%.

“The wider Canterbury region is seeing a resurgence in interest, and in Selwyn, people are excited about the prospects of the area, now that it has re-established after the earthquake,” says Harris.

“It has good schools, jobs, lifestyle and is good value in comparison with the more traditionally sought-after suburbs of Merivale and Fendalton.”

183 Raddens Road, OhokaSold: 183 Raddens Road, Ohoka, Waimakariri, Canterbury

A similar trend is emerging in the Nelson-Tasman region, where lifestyle estates and coastal homes are now commanding higher prices. The region has welcomed 2,740 Kiwis relocating from other areas of NZ between 2018 and 2024, and it has consistently experienced solid year-on-year price growth of around 5.5%.

High-end, $2 million-plus sales in the region have nearly tripled since 2018.

“These aren’t just statistical gains, they're people making intentional moves, often mid-to-upper income earners seeking quality of life,” says Harris. “Our Nelson office has had one if its best six months on record, with the volume of sales up and some significant prices being achieved in the area.”
711B Cable Bay Road, Cable Bay, NelsonLuxurious retreat: 711B Cable Bay Road, Cable Bay, Nelson

The Waikato has also experienced a surge in domestic migration; 10,475 internal people moved to the region between 2018-2024. Sales of $2 million and over hit record highs in 2021, and while there's been some correction, 2024 still outperforms pre-Covid levels, with a steady average yearly increase in the median sales price by over 5%.

Harris says many Kiwis are viewing the Waikato as a viable place to live due to improved road and transport connectivity with Auckland.

“The Waikato is also seeing a good pick up in results after a tough few years,” he says. 

“Cambridge and Tamahere are where young families are establishing themselves on lifestyle blocks close to great schools, with enough room for pools, animals and orchards, yet still close to Auckland and the coastal beaches.”

819 Maungatautari Road, CambridgeSold: 819 Maungatautari Road, Cambridge

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